Not Your

Ordinary Athlete

Not Your Ordinary Athlete is a campaign that promotes and highlights firefighters for the physical nature of their job. These men and women not only have heart but are required to go through months of grueling physical training to be a part of this elite organization. Just like basketball players, firefighters wear a uniform. Just like football players, firefighters wear helmets. Just like hockey players, firefighters wear protective gear. The only difference between firefighters and these other athletes is that they are playing a game, we aren’t.

We have curated a series of fitness events that will focus on the importance of firefighters seeing themselves as athletes and preparing their bodies for the grueling work that the job entails.